Concept Development
Research, creative ideation, and pitch support help shape a commercial concept around your audience, brand message, campaign goals, and distribution requirements before production begins.
hsc.tv brings commercial ideas from first brief to broadcast-ready final cut. Our Emmy-winning team combines creative development, production management, directing, crew coordination, and polished post-production under one roof. Whether you need a bold brand spot, a product-focused campaign, or adaptable versions for television and digital channels, we build a clear, collaborative path to a compelling commercial that is ready to perform.
End-to-end creative, production, and post-production support for memorable, technically polished television commercials.
Research, creative ideation, and pitch support help shape a commercial concept around your audience, brand message, campaign goals, and distribution requirements before production begins.
Turn approved ideas into clear, engaging scripts that establish tone, pacing, dialogue, visual direction, and a focused call to action for your commercial campaign.
Visual schematics and storyboards map key shots, transitions, timing, and production needs, giving stakeholders a shared creative blueprint before cameras roll.
Coordinate schedules, budgets, logistics, permits, crew, and on-set details through organized production management that keeps commercial shoots moving efficiently.
Experienced directors and producers guide performances, visuals, and on-set decisions while keeping the creative vision aligned with approved campaign objectives.
Editing, color correction, graphics, animation, voice-over, and audio mixing refine footage into finished commercial deliverables for broadcast and digital channels.
We begin by understanding your audience, message, campaign objectives, deliverables, and distribution plan. This early alignment gives the commercial a clear strategic foundation and helps identify the creative, technical, and logistical resources required.
See how integrated creative expertise supports high-profile broadcast, branded, and entertainment productions.
"HSC are excellent people to work with. We've partnered with them over the last 10 years creating videos for our Fortune 500-level clients to show at their large company-wide meetings. HSC is collaborative, responsive, and deliver quality results - on time, and in budget. Would highly recommend them to anyone..."
A single experienced partner for ambitious commercial storytelling and precise execution.
Emmy-winning capabilities bring elevated creative and technical standards to commercial production work.
One integrated team supports projects from research and budgeting through final color and audio.
Experience serving networks, streaming platforms, sports organizations, and global brands informs every production.
In-house professional cameras, lenses, gimbals, and gear help streamline demanding shoot requirements.
Creative and operational specialists focused on seamless commercial execution.
Director / Director of Photography
Bryan "Twz" Brousseau is the Director, Director of Photography, and owner of hsc.tv, a full-service production company founded in 1996 and based in New York, with teams in Atlanta and London. The company serves networks and brands including ESPN, ABC, CNBC, A&E, Coca-Cola, Kraft, and New Balance. Bryan is a multiple Sports Emmy Award-winning cinematographer and a three-time Murrow Award winner. His recent work includes ESPN's Clutch: The NBA Playoffs (2024, director of photography for all eight episodes), Full Court Press (2024–2025), and Everything But the Chip: The 2001 76ers, as well as Grand Slam tennis and the Masters for ESPN. He also served as director of photography and producer on the feature documentary Last Call: The Shutdown of NYC Bars. Credits: https://www.imdb.com/name/nm2225355/ (Bryan Twz Brousseau).
Production Manager / Line Producer
Lacee Baisch is hsc.tv's Production Manager and the operational backbone of its productions. She runs shoots end to end, managing budgets, crew booking, call sheets, travel, and day-to-day client coordination for network and brand clients including ESPN, A&E/History Channel, and PepsiCo. Her recent work includes the A&E/History Channel Declaration of Independence production at the New York State Archives, ESPN field shoots in Boston and Tampa, and the PepsiCo Advertising Hall of Achievement film currently in production.
Head of Post Production
Pier de Sanctis is a multi-Emmy Award-winning editor and the head of post-production at hsc.tv. Over more than 30 years in the field, Pier has specialized in motion graphics, editing, and creative direction, building show packages for HISTORY, CNBC, ESPN, CBS, and ABC. Pier has served as lead editor on long-form documentaries including Showtime's Quiet Storm: The Ron Artest Story, ESPN's On & Coppin, Last Call: The Shutdown of NYC Bars, and All in My Power, along with numerous broadcast features for CBS, ESPN, and NFL Network. Pier also leads hsc.tv's post-production team on fast-turnaround, on-site work for live events and brand activations, including the US Open, Bonnaroo, ESPN's NCAA tournament coverage, the Coca-Cola Olympic Torch Relay, Coca-Cola E206, Nabisco Triscuit Home Farming, and the Saks Fifth Avenue Holiday Light Show.
Head of Editorial & Colorist
Rosie Nakamura is a two-time Emmy-winning editor and colorist with 25 years of experience shaping stories across every format. As Head of Editorial at hsc.tv, a full-service production company in New York, she leads the team's creative post-production work. Her credits span network television, feature-length documentaries and narrative films, shorts, web series, music videos, and promos. She has worked with ABC, NBC, CBS, HISTORY, ESPN, Lifetime, Sony, and Coca-Cola. In 2018, she won Best Editing at the Worldwide Women's Film Festival for the short film Lovers. A filmmaker in her own right, Rosie directed her first feature documentary, The Trick to Escape a Straitjacket, which has screened at festivals across the country. She is a graduate of the Denison University film program.
Head of Motion Design
Autumn Nakamura Neal is a two-time Emmy Award winner who has been working as an animator and designer at hsc.tv since 2007. Currently serving as Head of Motion Design, her work spans documentaries, docuseries, network promos, and sports programming, with projects for Skydance Sports, ESPN, CBS, Netflix, Hulu, and more. Her recent work includes animation and design for the Apple TV+ docuseries The Dynasty: UConn Huskies and the ESPN original docuseries Where It Lies.
Head of Visual Design
Daron Nealis is hsc's Head of Visual Design. She has been with the company since 2013 and has collaborated on a diverse collection of projects for Skydance, Netflix, ESPN, Hulu, A&E, as well as nonprofits, startups, and independent films. She recently worked on the documentary feature Born Melo, which premiered at Tribeca, as well as the Netflix Olympic Basketball series Court of Gold. She is proud to have worked on two Emmy-winning projects, but not as proud as her mom.
Post-Production Manager
Joe Anton is an Emmy Award-winning post-production manager and video editor who has served as hsc's post manager since 2018. Her professional experience in film and video spans feature films, unscripted television, promos and marketing, digital media, and more. She has worked with notable clients including ABC, CBS, ESPN, Showtime, Netflix, Hulu, Google, Amazon, and Skydance, among others. She received an Emmy Award for her work on Prime Video's Election Night Live With Brian Williams, as well as an Edward R. Murrow Award for her work on the Bleacher Report docuseries B/REAL.
TV commercial budgets are shaped by the creative scope and required deliverables. Key cost factors include concept development, script and storyboard needs, cast, locations, crew size, shoot days, equipment, set design, travel, original music or voice-over, graphics, animation, editing, color, and audio mixing. A detailed production brief allows the team to build a budget that matches the campaign’s priorities and planned usage.
Talk with our team about your concept, scope, and deliverables.
hsc.tv provides production resources in key markets and supports projects with global production teams.
New York, Atlanta & London
Service Areas
New York City Facility
Studio Base
Global Teams Available
Production Reach
Share your project requirements with our production team.
2025 winner for outstanding news title sequence
2025 winning documentary production contribution
Recognized documentary series work in 2025
Tell us about your audience, message, timeline, and deliverables. Our team will help identify the creative and production support your campaign needs.
For immediate assistance, feel free to give us a direct call at +1 718-626-6226.
For immediate assistance, feel free to give us a direct call at +1 718-626-6226.